Director of Sales and GTM
About Us:
PROVE Partners, LLC, founded in 2003 and based in Las Vegas Nevada and Denver, Colorado, is a litigation finance company that provides financial products and innovative services to injury victims, medical providers and law firms in the United States.
PROVE operates three business lines, collectively aimed at satisfying the needs of injury victims and the medical providers and law firms that support them:
Bulk Purchase Medical Financing: PROVE purchases and lends against portfolios of medical receivables supported by personal injury negligence claims (e.g., motor vehicle collisions). PROVE funds episodic portfolio purchases as well as forward flow funding structures to medical providers of all modalities nationwide that treat personal injury patients and prefer upfront reimbursement vs. holding the receivables to maturity.
Single Event Medical Funding: PROVE serves as an extension to personal injury law firms, helping ensure patients have a successful medical legal outcome. PROVE’s Case Managers and Care Coordinators work closely with law firm paralegals and case managers to help coordinate treatment with quality medical providers adept at treating patients involved in personal injury accidents. PROVE is a payor source for medical providers, acquiring medical receivables and holding them through to resolution of the personal injury victim’s legal matter.
Legal Funding: PROVE provides financing solutions to law firms, primarily lines of credit and non-recourse litigation cost advances, as well as pre-settlement advances for plaintiffs to pay for living expenses while their negligence cases are being adjudicated.
PROVE maintains a strong balance sheet supported by institutional capital partners that manage more than $17 billion in assets. PROVE is backed by C9 Partners, LLC, a Los Angeles based private equity firm focused on financial services, specialty finance, and healthcare services.
Role Overview:
PROVE is seeking a Director of Sales and GTM (remote) to design, build, launch, and lead the demand generation for PROVE’s Bulk Purchase financing product. This is a builder and operator role suited for a leader who can create the GTM engine from concept to execution and scale a high performing sales organization as demand grows, building on a product that has grown approximately 60% YoY and generates roughly $35 million in annual revenue.
This leader will be responsible for expanding PROVE’s presence among medical providers that treat personal injury patients and for shaping how the market understands and adopts the Bulk Purchase product. The scope spans strategic planning and hands on execution, including marketing, outbound demand generation, channel development, and industry thought leadership. The Director will be the first hire dedicated to this function and will have the mandate to grow a team of sales and business development professionals over time.
The Director will partner closely with leaders across the organization to create visibility into pipeline performance and report progress against commercial targets and key performance indicators. This individual will manage the sales funnel from initial outreach and qualification through warm handoff to the investment team for structuring and closing, ensuring a seamless experience for prospective provider partners.
Key Responsibilities:
1. Go To Market Strategy and Leadership
Architect and launch the end-to-end sales and marketing strategy for PROVE’s Bulk Purchase product.
Segment the provider landscape, identify highest value targets, and develop differentiated value propositions, messaging frameworks, and tailored collateral for each group.
Build a structured demand generation engine that blends targeted outbound programs, high impact inbound channels, industry events, publications, and strategic partnerships.
Represent PROVE as a subject matter expert and thought leader in the personal injury ecosystem, including conferences, webinars, and industry forums.
Create competitive positioning and messaging that differentiates PROVE in the market.
2. Marketing and Content Development
Lead development of all market facing materials, including pitch decks, production overviews, case studies, industry primers, and event collateral that clearly articulate PROVE’s Bulk Purchase value.
Develop a publishing strategy that includes white papers, educational content for providers, and PROVE authored insights that establish thought leadership in the market.
Strengthen PROVE’s visibility across relevant associations, journals, and digital channels through targeted, measurable marketing initiatives.
Oversee digital marketing, email outreach, and lead nurturing workflows that support lead generation, qualification, and pipeline acceleration.
3. Sales Execution and Pipeline Management
Drive predictable pipeline growth through structured outbound programs and effective conversion of inbound leads.
Own the full sales cycle from initial outreach and needs assessment through qualified opportunity creation and smooth handoff to the investment team for structuring and closing.
Provide executive level forecasting, funnel analysis, and insights into deal velocity, conversion rates, and revenue trajectory.
Conduct regular pipeline reviews, deal strategy sessions, and coaching conversations to improve effectiveness and shorten sales cycles.
Ensure Salesforce and related systems reflect accurate, timely, and complete data across all stages, and establish CRM standards and operating rhythms that support scale.
4. Team Building and People Leadership
Build and scale a high performing sales and business development team, including recruiting, onboarding, training, and ongoing performance management.
Define clear processes, playbooks, and expectations that enable consistency, quality, and repeatability across all stages of the funnel.
Foster a culture of accountability, collaboration, and continuous improvement.
5. Cross Functional Collaboration
Partner with leaders across the organization (Finance, Legal, Operations, and Servicing) to simplify and translate complex concepts into compelling narratives and content that resonate with medical providers.
Collaborate with leadership to address capability needs, inform product strategy, and achieve revenue targets.
Ensure seamless coordination between sales, investment, and client success teams to support a smooth transition from prospecting to execution and post-acquisition management.
Serve as a trusted partner to cross functional leaders by elevating market insights, highlighting competitive threats, and identifying opportunities to strengthen PROVE’s product offering.
Skills and Experience:
Required Qualifications
Demonstrated success building and scaling a full GTM function that includes sales, marketing, demand generation, and market positioning.
Proven experience leading B2B sales cycles in a growing organization.
Strong understanding of consultative and value-based selling.
Track record of creating effective marketing collateral, content strategies, and thought leadership programs that support commercial outcomes.
Experience overseeing outbound business development teams and implementing structured outbound processes that consistently generate pipeline.
Fluent in Salesforce, CRM hygiene best practices, and data driven funnel management.
Strong leadership and talent development abilities, including hiring, coaching, and retaining high performing sales talent.
Demonstrated ability to hire, coach, and retain high performing sales talent.
Excellent communication and presentation skills with credibility at the executive level and confidence speaking at conferences, panels, and industry events.
Highly organized, data driven, and fluent in CRM tools such as Salesforce.
Ability to create clear, compelling marketing materials and thought leadership content.
Preferred Qualifications
Experience in financial services, specialty finance, healthcare services, or legal services.
Background selling multi product offerings or building a commercial strategy for a product that did not previously have a structured GTM engine.
Familiarity with marketing automation tools and digital demand generation tactics.
Background in environments where cross functional coordination is critical to successful execution.
Ideal Candidate Character Traits:
Builder mindset with comfort moving between strategy and hands on execution.
Highly organized, detail oriented, and comfortable owning both the plan and the output.
Analytical and data driven with the ability to use insights to improve messaging, targeting, funnel performance, and team effectiveness.
Strong sense of ownership and accountability.
Team oriented leader who can collaborate, influence, and elevate performance across the organization.
Disclosures:
Prove Partners is an Equal Employment Opportunity and Affirmative Action Employer committed to diversity in the workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.